PASTEL

PASTEL is a flower studio specializing in unconventional floral designs. They work with fresh and dried flowers and pride themselves on being unique when it comes to flower arrangements and colour choices.

Inspired by the studio’s already impressive portfolio, a simple yet elegant wordmark was created along with a visual identity which incorporates clean and readable typography along with a logo which is made to be used in various ways. The logo adds an organic element to the brand with its two interlacing flowers and creates a balance in within the brand.

The identity employs a clean and modern aesthetic with a bold and assertive colour scheme. The colours are made to balance the delicate nature of floral arrangements with PASTEL’s fresh take on the concept as a whole.